At this moment, in Violet Tower in downtown Pu’er.

The sixty-two-year-old Gideon had just finished hosting a distributor conference. As he still had to host a dinner for the distributors at the hotel in the evening, he could only take a brief rest in his office for now even though he was exhausted, then gather the strength to head to the banquet venue when the time came.

Gideon felt somewhat depressed today. Over the recent years, distributors had become increasingly dominant in front of the group. In the past, it was the group that exerted pressure on the distributors, assessing their performance, forcing them to increase their inventory continuously and often withholding their year-end rebates for various reasons to make them work harder and be more obedient.

But in recent years, with the rise of e-commerce, most traditional brands had lost this absolute advantage in front of distributors, especially in industries such as alcohol and tea, which were opaque fast-moving consumer goo